Key market developments | Underlying aspects | Implications | Opportunities |
Changing demography | · Urbanisation: Urban areas are still growing and continue to attract young people with spending power | · Cities, especially those in the Randstad, ‘winner’ in changing demographics | Focus on high street retail units in A1 locations (EXPERIENCE) |
· Shrinking and ageing of the population in rural areas | · Worsened perspectives for fashion retailers outside urban areas | |
High street embrace online shopping | · Consumer demand for shopping experience when shopping for non-food items | · Physical shops add brand values as service point and experience centre | |
· Large (international) fashion brands focus on exciting flagship stores as an addition to online sales | · Large retail units in best shopping cities remain popular among retailers | |
Consumers demand convenience and value | · Persistently low inflation is expected to boost consumer spending, strong turnover development in food sector | · District shopping centres focus on food and daily goods | Focus on local/district shopping centres with strong catchment area and easy access (CONVENIENCE) |
· Accessibility and parking facilities are key in daily shopping | · Opportunities for district shopping centres as pick-up point for online shopping |